DomainDrivers - Inbound Marketing

You have a website and you want to get some leads, but are you getting qualified, targeted “real estate” traffic to your site? Or are you spending countless hours in social networks and blogging endlessly trying to attract some leads and get someone in your local market to notice you?

Well, here’s a 30 second test to find out if you are getting the best local real estate traffic on the Web.

Just put “Yourtown ST real estate” or “Yourtown ST homes for sale” or “Yourtown ST Realtor” into a Google/YAHOO/Bing search engine box and look at two things:

1) Where does your site rank?  

2) How many of your local agent competitors rank in the top 10?

If only a few local agents rank well, then this is a wide-open opportunity: they can be beaten, with good SEO work. And even if you do have a several local agents ranking well, there is your proof that, if you do the right things, you, too, can get some of this highly qualified traffic.

How qualified is it? Quite obviously, people search for “Yourtown ST homes for sale” when they are actually interested in “Yourtown ST homes for sale”. It is a no-brainer.

Compare that with social networking. How many of your Twitter followers, Facebook friends and blog feed readers are, first, in your own local market and second, actively in the market for real estate today, next month, or even next year? A couple? One? None? How many hours have you invested in that lead pool?

Getting a steady stream of qualified real estate leads online depends upon where you fish, and how you fish. You can fish with a net, from a trawler, or from the shore with a fishing line. In Web marketing, the search engines are the trawler, and social networks are the fishing pole.

This is not rocket science. This is not even that hard to do, or that costly. Once it is done, you don’t have to beat your brains out for hours on end in social networks to keep generating leads, (unless you really like to do that). Just ask an agent who gets good rankings if they do that. 

Fixing this to YOUR advantage comes down to one thing…wanting to fix it, then taking the right steps to fix it. Hoping it will happen will not work.

If you want to get started in search engine optimization, then download our free e-book:
http://www.domaindrivers.com/seobasics-realestate-main.htm

That book will show you how to do this yourself, and not spend a dime. However, you do need to invest some time. Read the e-book and get a firm footing on how SEO works and why it is so critical to employ SEO best practices to promote your website to your potential clients.

If you’d prefer to have some assistance, we can help.

Rich Blessing
DomainDrivers LLC
rblessing@domaindrivers.com
703-729-7446

www.domaindrivers.com 

Link building is critical to the success of promoting your website. No, I’m not talking about sausage, not talking about chains, I’m not even talking about genetics. In SEO when we use the word “links” we are referring to the connections between websites. The World Wide Web is constructed of millions of websites that are connected, or “linked” together forming the “Web”.

When websites “link” to each other, they are demonstrating to the the search engines a vote of confidence: confidence that their site visitor would find value if they navigated to a linked site.

Linking is the online version of “word-of-mouth advertising.” 

Google was the first search engine that determined if a website had many links, then many people must like that site. Google took that premise and viola!, more pertinent search results were displayed.

Ok, so we need links. How do we get them? And how many do we need? The answer is simple: get as many links, from as many reliable and relevant websites as you can. Get MORE than your competitors. Promote your site to sources such as: blogs, article repositories, directories, organizations that you belong to, social media and bookmarking sites, and exchange links with other websites that share the same content theme as your site.

If you think about it, this makes perfect sense. If the Internet did not exist wouldn’t you look to advertise your product or service in as many ways as possible? Wouldn’t you advertise in the yellow pages, or the newspaper, the radio, on billboards, and send press releases?

Yes, you got it…link building is advertising. It’s using all the tools and methods available to you in promoting your product or service to potential web-based customers.